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The people of Kenya love gambling. Bet 365 has won the hearts of a lot of Kenyans and gained prestige as being one of the best betting companies on the market. Through its great competency, this company is flourishing on African soil day by day. What is the secret of such success? Let’s take a quick look at the history and strategies of this firm that operates on a worldwide scale.

The beginnings

Bet365 is an online betting company that was created  by Denise  Coates in 2000 and is headquartered in Stoke-on-Trent / United Kingdom. This company operates in the online gambling sector, serving more than  19 million customers in over 200 countries worldwide. The company  employs more than 3000 people and is the largest employer in the private sector in the city of Stoke-on-Trent.

Bet365 operates in 4 main domains: sports, financial, casino and poker.

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A trustful and well-controlled business

Betting on sporting and financial events are authorised and regulated by the UK Gambling Commission , Britain’s regulatory body for most, but not all, gambling.

For sports betting, Bet365 operates under a license authorised by the Government of  Gibraltar and  is regulated  by the  Gibraltar Gambling Commissioner. The Casino, game and poker operations are authorised and regulated by the Government of Gibraltar as well . Bet365 has its  offices in  Gibraltar and Australia.

Bet365 has a well-equipped modern website, translated  into seventeen different  languages and supports a variety of payment methods in 28 currencies, through bank transfer and provides ewallet means of payment such as paypal, neteller  or skrill.

Bet365 has high profile customer service. You can access the helpline by chat, email or telephone. The service operates 24 hours a day, 7 days a week.

Modernity at its fingertips

Bet365 does not stop to modernise itself. The company just implemented vFabric private cloud, a tool which helps Bet365 to manage thousands of changes per second, and the data latency was reduced to less than 2 seconds. This technological  upgrade  helps  Bet365 to provide  continuous  information  in real time. Bet365 does not cease to grow and innovate itself technologically.

Bet365’s Affiliation Programme

Bet365 offers a rich online affiliate program where webmasters and marketers have the opportunity to earn commissions on players that they refer to Bet365. The online  affiliate  programme allows  affiliates to win established  commissions that work in pair with other affiliate programmes such  as  the sports betting, bingo, casino and online poker.

Bet365 offers a wide range of  live betting, by allowing customers to bet  on the events as they unfold at the precise moment for example in the sports domain.

Company shareholders

Denise Coates is the majority shareholder with 50.1% of the shares. Her brother John, CEO, runs the business at her side, with their father Peter  who  occupies the position as president of the firm. In May 2006 the Coates family through a subsidiary of Bet365 purchased the Stoke City FC of Stoke-on-Trent for £1.7 million. At the end of 2007-2008 Stoke FC finished second in the Championship and passed to the first League.

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